About Us

1. The Vision & Purpose

At My Orna, we believe fine jewelry is more than a purchase — it’s a personal story, a statement of individuality, and a celebration of life’s most treasured moments.
We exist to create luxury that feels personal, merging artistry with meaning, so every piece becomes part of your journey.

2. The Heritage, Inspiration & Founders’ Story

The name My Orna carries our philosophy at its heart. "My" is intimate and personal — a quiet declaration of belonging. It’s jewelry that feels like it was made for you, destined to become part of your story. "Orna", from the word ornaments, is our tribute to the timeless art of adornment — celebrating beauty, legacy, and the sparkle that turns everyday moments into memories.

Our story begins with two creative minds from different worlds, united by their passion for fine jewelry.

Yash Singal, based in London, is a graduate in Jewellery Design and Diamonds from the International Institute of Gemologists (IIG). With a global design perspective, he blends contemporary minimalism with timeless elegance, ensuring each piece feels both modern and eternal.

Mukul Bhalla — a third-generation jewelry manufacturer from Surat, India’s diamond capital — is a graduate in Diamonds, Gemology, and Jewellery Design from the prestigious Gemological Institute of America (GIA). He brings deep-rooted heritage, technical mastery, and a craftsman’s precision to every creation.

Together, they envisioned a brand that redefines luxury for the modern world — digital-first, ethically conscious, and deeply personal.

3. The Craftsmanship, Quality & Bespoke Promise

We are a direct manufacturer-to-consumer luxury brand, which means your jewelry comes straight from our hands to yours — without middlemen, inflated markups, or compromise in quality. Every piece is crafted with exceptional attention to detail, using ethically sourced lab-grown diamonds and fine precious metals.

For those seeking something truly one-of-a-kind, our bespoke design service transforms your vision into reality. From custom cuts and unique settings to personal engravings, we create jewels that are exclusively yours — designed around your style, your story, and your moments.

4. The Ethical & Sustainable Difference

Luxury should never come at the cost of conscience. That’s why we choose lab-grown diamonds — identical in beauty to mined stones but created with a far lighter footprint on the planet. Our processes follow ethical sourcing practices and responsible craftsmanship, so your jewelry shines with integrity as well as beauty.

5. The Customer-Centric Experience

At My Orna, you aren’t simply buying jewelry — you are embracing a story.
From a seamless digital experience to a luxurious unboxing journey, every detail is designed to make you feel valued and celebrated. Whether you choose from our collections or create something bespoke, each piece is meant to be worn, cherished, and passed on, carrying not only its own brilliance but your story, too.